If you already made it this far, welcome. There will inevitably be questions, skepticism, and pushback. Because I can see this coming, I thought I would address it early. I will explain in this post why we are doing what we are doing, who we are, and some of the risks we are taking. Most importantly, the legitimacy of this soon to be great company. It’s important to outline my values that are going to drive this company and explain the process. 

First of all, who we are. Not just who makes up this company, but what we stand for. You probably don’t really know who I am. This is as ok as it’s simply irrelevant. I will not let this interfere with our operations, mission, and values. It’s just important to remember where we come from and why we do what we do. I will put it bluntly: the team is just me and a few resources to fund it. This results in simple products that seem insignificant. However, these are just stepping stones. These are means to the end. However, there is no end. There is always room for improvement and growth. Believing that this is false is how we fail as a civilization. As we launch some betas, behind schedule of course, I’m hoping it provides tangible information that helps you paint a picture of who we are, our capabilities, and that you will join us. Right now it’s just “I”. I used “we” because soon it will be much more than me and you. I may come from NY, but not NYC. I’m an 8 hour drive from NYC. This will reflect in various ways. For instance, in some ways costs are significantly lower. As a second example, the drone hardware is differentiated by its design goals, which are optimized for suburbs and more remote areas. This gives us a competitive advantage when building products made of atoms because of our environment. We understand the neighborhoods and culture of those we build for. This is especially important when building services such as delivery drones and products for our schools.

I know that it appears that many of our products are unrelated. Often, they are disconnected in the short term. We also need to see what sticks. We also seem to operate more like an Indie studio. While it’s just me right now, that is a fair assessment. However, this is just a stepping stone. This is just the beginning. Indie studios are great, but you need teams of the best minds and loads of capital to solve some of the largest problems, which is our long term goal.

This brings me to my next point. Are we a “real” company? Legally speaking, yes, as we are a Delaware C Corp. However, considering my time commitment, our lack of a single production product, and no reputation, no, we are not. I own that. However, it’s up to me and you to change that. Right now we are moving slowly. However, we are accelerating. Once I ship product 1, it will be a positive cycle that will bring more resources, such as time, capital, and talent into the company. My hybrid software and hardware product approach will hopefully bring in revenue very soon, which is almost unheard of.

I know I am promising that the products will all come together in the long term. However, it’s important to consider the American spirit. We will try things that will fail. We will try things that are not complementary to our own products, but competitive to them. We will try to cannibalize our own company. If we don’t, someone else will. It’s important we understand what makes people tick and then set them free. 

I also know there are a ton of cliche phrases or talking points relating to the American dynamism movement and the tech industry in general. While “Changing the world, one bit and atom at a time” is a prime example of this, I still chose it as a reference to our name and its meaning. I am not too pleased with the “Changing the world part”, but at least we are serious. As a country, we do change and drive the world. This isn’t just about us, this is about the state as a whole and the other players throughout the world. The world and our allies want and need our lead. This industry is about change, fighting the status quo and fighting regulatory capture. Most importantly, separation of labor and outputs, which touches everything or at least should. We will touch so much, which is why our name is so generic. However, it stands for something much more than anything generic. As mentioned many times, this is just the beginning. In the long run, each step is bringing us closer to the change we need. One step at a time. One experiment at a time. There is no doubt I am inspired by these tech industry movements, such as American Dynamism, but this is simply because it enhances the plan. It glorifies the roadmap I have had long before I knew what American Dynamism was. It also helps define our purpose. I understand that the foundation is needed to abstract on top of it, and I worry that the foundation is cracking, even collapsing. We will step in when needed to heal. We will vertically integrate. We will understand the needs of this country and build tools for our schools, industrial base, and more. We will apply our technologies where they are needed. If this means for the defense of our ideals, we will do so. Also, consider that most of our products are about providing opportunities to individuals. For example, you will see more in the future about home print labs and drone base stations, project Midway. Another example is the platform allowing 16 year olds in their parent’s basements the opportunities to launch their own repair shop, aided by the logistics network we are going to build. This will enhance the American Dream and provide opportunity that was suppressed over the decades by regulation, AKA regulatory capture. We also believe that at the most basic level, individuals can help bring energy costs down. Let’s give tools to the individuals who are fed up to help solve this crisis. Once we solve this, it’s time to focus on reindustrialization and more hardware. We need to give people a reason to be optimists, and we will need to fight giants who sucked the life out of Americans. The reason much of what we are building hasn’t been built is because of America’s pessimism and the extension of adolescence. You know something is fundamentally wrong with the nation’s vision when employees of one of the most successful companies decided that reindustrialization should be corrected to deindustrialization.